BNB CHAIN / FLAP
NIUMA bull and horse logo$牛马NIUMA
EN中文

$牛马(NIUMA) literally means cattle and horses. In reality, it’s a nickname for workhorses like you and me.

Overtime, commutes, late-night replies. Too busy working to have a life—it’s the shared language of workers across the Chinese internet.

You’re still a workhorse. But at Alibaba, they call it a blessing.

Official contract addressBNB CHAIN
CA: 0xb077ada375b5e416f15e8b8f6827dadfa53a7777
Join the NIUMA army Official X Account

A Chinese meme.
Workers everywhere can relate.

DouyinTrending topic
# NIUMA
3.22B

Topic views

If you’ve ever had a job,
you get the joke.

By 2024,
“niuma” had already racked up billions of views.

Nov 2024 · Liu Run / Sohu
BilibiliMockumentary
Master Shi’s Epic Documentaries

The Workhorses

Everyday working life, filmed like an epic documentary. Anyone who’s ever had a job will recognize the characters.

4.644M views433K likes
As of Sep 16, 2026Original on Bilibili ↗
Douyin originalSci-fi short
No Time to Live Anyway: a man talks to aliens who collect people’s timeWeibo Full repost ↗
The Shadow That Stood Up

No Time to Live Anyway

51 years left to live. Only 21 days that are truly his own. A sci-fi premise that hits home for anyone with a job.

250M views14.7M likes
Douyin original · not the Weibo repostNewrank interview ↗
Sinica’s original illustration of a bull and a horse in suitsEN
SinicaIn English

Sinica’s phrase of the year: niuma.

Sinica’s language column named “niuma” its 2024 phrase of the year, introducing English-speaking readers to the self-deprecating humor of China’s workers.

“Workhorse” — Phrase of the Year
The original cover of Aigensha’s article on trending internet slangJP
AigenshaIn Japanese

Different language. Same feeling.

A Japanese publication for Chinese learners explains “niuma” as people who work like cattle and horses. An everyday worker experience, explained for Japanese readers.

Trending internet slang: niuma
Jack Ma called 996 a blessing.We deserve to be more than names on a timesheet.Our own community. Our own meme. Our own voice.

Jack Ma called 996 a blessing.

But we deserve to be more than names on a timesheet.

Launching through Flap on BSC, we’re pairing $NIUMA with tokenized BABA assets—bringing together workers scattered across millions of desks, with a community, a meme, and a voice of our own.

Internet archives / 2019An infamous moment ↗

NIUMA. Before you buy.

Let’s get the basics straight.

TOKEN FILENIUMA

$牛马

NIUMA

A stock meme for the workhorses.

Network
BNB Chain
Launch platform
Flap
Stock narrative
BABA
Transaction tax
1%
Official contract address0xb077ada375b5e416f15e8b8f6827dadfa53a7777
Buy NIUMA

FAQ

01What exactly is NIUMA?

A stock meme for the working crowd. It takes its name from Chinese internet culture and its inspiration from BABA, launching on BNB Chain through Flap. At work, we’re workhorses. Onchain, we’re NIUMA.

02Why BABA?

Because few companies embody China’s internet workplace culture on the world stage quite like Alibaba. Jack Ma has also publicly defended the 996 work schedule.

03Can I benefit from BABA’s upside while holding NIUMA?

The 1% transaction tax will be used to buy BABA bStock, tokenized Alibaba shares.

04How do I buy?

Check the official contract address on this page, then use a buy button to open NIUMA’s token page on GMGN. Use BNB Chain and verify the token’s contract address—a matching name doesn’t mean it’s the same token.

05What is a bStock?

bStocks are tokenized U.S. securities offered by Binance, backed by corresponding securities and available for transfer on BNB Chain and around-the-clock trading. They provide exposure to the price performance of the underlying stocks or ETFs, but do not give you direct ownership of company shares or shareholder voting rights.

No more late nights.
This time, make your dream a reality.

Turn one person’s “I’m a NIUMA” into a whole community saying“WE ARE NIUMA.”

This time, join the NIUMA army.

Buy NIUMA